President, Apple Valley Foods Inc.
Co-owner, High Point Farms
Jeff Sarsfield has been in the bakery business since he was a young teenager. His parents, Leonard and Fran, started Sarsfield Foods in the late 1970s. Jeff was with them from the very beginning. In 1991 the Sarsfield’s sold Sarsfield Foods to Weston Bakeries and he worked with them for a number of years. Later, Jeff had the opportunity to move to Saskatchewan to operate a ramen noodle plant.
In 1999, after working in Saskatchewan for 4 years, Jeff relocated back home and joined his father in the development and creation of Apple Valley Foods Inc., located in the Kentville Industrial Park. Jeff works alongside Harlan Bakery’s at Apple Valley. Apple Valley Foods is the largest pie producer in Canada. This successful company produces up to 200,000 pies per day and employs more than 400 local people within the operation of two production facilities.
Apple Valley Inc. has recently expanded into an exciting, new division…Apple Valley Brewing Company. This sector currently offers a brand of apple-based ciders called Payday Cider.
Additionally, Jeff is in partnership with his two brothers in a family farm operation called High Point Farm. High Point is the largest single new planting in Eastern Canada, producing honey crisp apples. The farm is dually located in both Windsor, Hants County and Paradise, Annapolis County which boasts 250 acres …and growing!
Jeff was born and raised in the Annapolis Valley and continues to reside there with his wife, Kendra. Jeff and Kendra have two grown children, Hayden and Maggie.