Event Details

February 22, 2024
9:00 am – 4:00 pm
Registration opens at 8:00 am
Argyle Room, Halifax Convention Centre

Session Description

Digital Harvest is a digital marketing symposium for new and established agri-food businesses, food and beverage processors, and farmers who want the latest advice from industry experts on how to nurture consumer and public trust. Featuring interactive workshops, panel discussions, and networking sessions, this symposium is a hands-on learning experience catered to helping people in agriculture succeed and stand out in the evolving world of social media and digital marketing. Digital Harvest is a partnership between Nova Scotia Department of Agriculture and #SocialEast and sponsored by the Nova Scotia Federation of Agriculture and Taste of Nova Scotia.

Agenda

Morning Sessions

Tech-Powered Food Rescue: Innovating for Impact with Knead Technologies
Lourdes Juan, Co-Founder & CEO, Knead Technologies

Lourdes will share insights on how Knead Technologies leverages digital tools to scale the impact of food rescue organizations. This topic would explore the intersection of technology and social entrepreneurship in addressing food waste and access.

Inspiring Category Insights and Trends with Pinterest
Caitlin Neve, Lead Client Partner, Pinterest

Caitlin will provide a breakdown on Pinterest’s food/agriculture category insights and data and give strategies for marketing campaigns on Pinterest using moments, trends, creative inspiration, and case studies.

How to Build Trust and Loyalty through Sharing Your Story
Julie Ogilvie, Digital Marketing Strategist

In this session, Julie will provide strategies for sharing your brand’s origin story and turning it into bingeable content for today’s digital landscape, aiming to create engagement and impact while building consumer confidence.

The Rise of Choice – Ways to engage your Viewers
Susan Charles, Brand Strategy Lead, Google Canada

Engage audiences in the digital world by making them stop in their feeds and pay attention to you.

Lunch
12pm – 1pm

Networking and planned informal discussions on digital marketing topics.

Afternoon Sessions

Food Integrity and Digital Marketing
Ashley Bruner, Interim CEO and Research Manager, The Canadian Centre for Food Integrity

Shut Up and Listen: Harvesting Growth with Scrappy Insights
Joshua Council, Co-Founder, Good Robot Brewery

Many business problems can be solved by talking to customers. Yet even in the social media age, we talk at our customers rather than with them. This session shares stories of unconventional insights and online conversations that fueled success in our brewery.

Panel Discussion: Engaging with your Audience Online

Local farmers and producers will speak to their experience on community building and customer engagement online.

Cultivating Success: Integrating Traditional Agriculture with Digital Marketing Strategies
Crystal MacGregor, Director of Marketing & Communications, Food Island Partnership

Discover the essence of today’s consumer in our dynamic presentation, delving into who they are and how to strategically market to them. Explore the fusion of traditional agricultural practices with modern digital strategies, emphasizing online presence, storytelling, and targeted campaigns.

Event Details

February 22, 2024
9:00 am – 4:00 pm
Halifax Convention Centre

Session Description

Digital Harvest is a digital marketing symposium for new and established agri-food businesses, food and beverage processors, and farmers who want the latest advice from industry experts on how to nurture consumer and public trust. Featuring interactive workshops, panel discussions, and networking sessions, this symposium is a hands-on learning experience catered to helping people in agriculture succeed and stand out in the evolving world of social media and digital marketing. Digital Harvest is a partnership between Nova Scotia Department of Agriculture and #SocialEast and sponsored by the Nova Scotia Federation of Agriculture and Taste of Nova Scotia.

Agenda

Morning Sessions

Tech-Powered Food Rescue: Innovating for Impact with Knead Technologies
Lourdes Juan, Co-Founder & CEO, Knead Technologies

Lourdes will share insights on how Knead Technologies leverages digital tools to scale the impact of food rescue organizations. This topic would explore the intersection of technology and social entrepreneurship in addressing food waste and access.

Inspiring Category Insights and Trends with Pinterest
Caitlin Neve, Lead Client Partner, Pinterest

Caitlin will provide a breakdown on Pinterest’s food/agriculture category insights and data and give strategies for marketing campaigns on Pinterest using moments, trends, creative inspiration, and case studies.

How to Build Trust and Loyalty through Sharing Your Story
Julie Ogilvie, Digital Marketing Strategist

In this session, Julie will provide strategies for sharing your brand’s origin story and turning it into bingeable content for today’s digital landscape, aiming to create engagement and impact while building consumer confidence.

The Rise of Choice – Ways to engage your Viewers
Susan Charles, Brand Strategy Lead, Google Canada

Engage audiences in the digital world by making them stop in their feeds and pay attention to you.

Lunch
12pm – 1pm

Networking and planned informal discussions on digital marketing topics.

Afternoon Sessions

Food Integrity and Digital Marketing
Ashley Bruner, Interim CEO and Research Manager, The Canadian Centre for Food Integrity

Shut Up and Listen: Harvesting Growth with Scrappy Insights
Joshua Counsil, Co-Founder, Good Robot Brewery

Many business problems can be solved by talking to customers. Yet even in the social media age, we talk at our customers rather than with them. This session shares stories of unconventional insights and online conversations that fueled success in our brewery.

Panel Discussion: Engaging with your Audience Online

Local farmers and producers will speak to their experience on community building and customer engagement online.

Cultivating Success: Integrating Traditional Agriculture with Digital Marketing Strategies
Crystal MacGregor, Director of Marketing & Communications, Food Island Partnership

Discover the essence of today’s consumer in our dynamic presentation, delving into who they are and how to strategically market to them. Explore the fusion of traditional agricultural practices with modern digital strategies, emphasizing online presence, storytelling, and targeted campaigns.

Registration

Registration for this event is required.
Please register by February 19th, 2024.

Cost

Cost includes lunch and nutrition breaks.

Adult (40+) : $74.99 + HST

Youth under 40, NSFA Members and Taste of Nova Scotia Members: $49.99 + HST

Questions?

Sara Marceau
Phone: 902-678-7722
Email: smarceau@perennia.ca