This presentation explores why so many packaged goods brands struggle to gain traction on social media, why that’s totally normal, and what you can do about it.
Success in the food world today and most importantly tomorrow is tied to how your brand shows up on social media. Your brand is counting on you to up your game, figure it out and start using social media to reach that next goal.
Neil has been working on and around social media and digital marketing since before Facebook came to Canada. The 45-minute session will be followed by Q+A.
Neil Stephen, This is Marketing, CEO
Neil Stephen would like you to know the game is rigged.
Sad to say and sorry to report: the brands you love have either spent their way into your heart or have overcome unbelievable odds to make an impression on you that stuck.
Knowing the game isn’t what you thought changes things – that’s when Neil can get to work.
An award-winning brand strategist and creative director, Neil brings an honest devotion to storytelling that empowers the underdog – making the playing field more level for small and medium-sized businesses.
A graduate of StFX University, Neil created and managed the university’s social media years before social media managers were a thing.
In search of adventure, Neil moved to Yukon and assumed the role of Marketing Director for Yukon Brewing years before craft brewing was a thing too. He helped the company sell more beer than all the domestic beers combined – the only place in North America where this had ever occurred!
After moving into the advertising agency world, Neil began to put vocabulary and research around what he had always experienced as instinct. The principles and realities of brand strategy gave him a language and a process to begin helping clients at a greater pace and volume.
Award-winning work by an incredible team of creatives soon followed. Helping clients like Mic Mac Mall make groundbreaking use of Snapchat, or changing the conversation around violence against women and girls in northern communities stand out as particularly meaningful efforts.
Neil’s firm This Is Marketing in Downtown Dartmouth created and manages the Peace By Chocolate brand, and regularly manages brands in consumer packaged goods, development, tourism, and progressive politics.