Sad to say and sorry to report: the brands you love have either spent their way into your heart or have overcome unbelievable odds to make an impression on you that stuck.

Knowing the game isn’t what you thought changes things – that’s when Neil can get to work.

An award-winning brand strategist and creative director, Neil brings an honest devotion to storytelling that empowers the underdog – making the playing field more level for small and medium-sized businesses.

A graduate of StFX University, Neil created and managed the university’s social media years before social media managers were a thing.

In search of adventure, Neil moved to Yukon and assumed the role of Marketing Director for Yukon Brewing years before craft brewing was a thing too. He helped the company sell more beer than all the domestic beers combined – the only place in North America where this had ever occurred!

After moving into the advertising agency world, Neil began to put vocabulary and research around what he had always experienced as instinct. The principles and realities of brand strategy gave him a language and a process to begin helping clients at a greater pace and volume.

Award-winning work by an incredible team of creatives soon followed. Helping clients like Mic Mac Mall make groundbreaking use of Snapchat, or changing the conversation around violence against women and girls in northern communities stand out as particularly meaningful efforts.

Neil’s firm This Is Marketing in Downtown Dartmouth created and manages the Peace By Chocolate brand, and regularly manages brands in consumer packaged goods, development, tourism, and progressive politics.