This program is designed for producers and processors already in production and on the shelf. There would be category exclusivity in these sessions to ensure that participants are not in competition with one another while learning. There are only ten seats available ensuring that each business will receive specific and one on one training.

By the end of the course, participants will have:

• An enticing unique selling proposition for their product
• Defined the target market for both consumers and customers for each product
• Defined the value and benefits of each product
• Created a realistic 12 month sales and promotion plan
• Improved knowledge of the grocery store, the product category, what their customer is trying to accomplish and where they can play a role in making the customer more successful
• Created mutually beneficial relationships with category managers
• Thorough understanding of how to develop a strong long-term relationship with their retail customers
• The right pricing strategy for your products and how to get a price increase
• A new confidence that will be evident when meeting with category managers
• Separate your business from your competitors

Course Outline and Session Dates

Module One
What you Really Bring to the Market – Full day/in person*
February 10, 2020

Module Two
Developing a Sales and Profit Plan – 2 hour webinar**
February 19, 2020

Module Three
Profitable store Visits – Full day/in person
March 2, 2020

Module Four
Win/win buyer/supplier relationship – 2 hour webinar
March 9, 2020

Module Five
How to raise your prices – 2 hour webinar
March 16, 2020

Module Six
Thriving in the food business – Full day/in person
March 23, 2020

*full days are 9AM to 4PM and will be held at the Sobey’s Bedford South Community Room, 55 Peakview Way, Bedford, NS (exit 2B off the Bicentennial Highway onto Larry Uteck Blvd.) to facilitate in-store learning sessions.

**webinar requirements are a computer with internet access, and a webcam/microphone