Midgard Insect Farms: Cricket-Based Pet Treat Product Development

Midgard Insect Farm’s continued success of the 2016-17 partnership with Dockside Pet Products and Services allowed for contracting of the Perennia Innovation Centre staff to develop cricket-based pet treat prototypes for the SuperZoo National Pet Show held in Las Vegas in July 2017.

Action plan:
The product development team at the Innovation Centre created three new product prototypes for Midguard. The treats included ingredients such as Midgard Farms’ whole crickets and cricket meal and locally available rescued fresh food including sweet potato, carrot, cauliflower and blueberries.

The result:
The developed prototypes were both unique and innovative to the pet treat industry and included Cricket Brittle, Cricket Granola bar pieces and a Take and Bake dry formula that customers can use at their own convenience to bake pet treats at home.The product development performed by Perennia Innovation Center allowed Midgard Farm  access to 1000’s of top notch vendors and a means of expanding their market in the rapidly growing
pet treat business.