A six session hands-on training course starting October 15 and finishing November 29.

Who Would Benefit
This training is specifically designed for Nova Scotia agriculture producers and agri-food processors who are passionate about a product but to date have no consistent production or sales history. In other words, they are doing direct selling and want to expand distribution and get a product to the shelf.   There will be category exclusivity in these sessions to ensure that participants are not in competition with each other during their learning.  Each business will receive specific training for their product with less than 10 participants in the course.

By the end of the training, participants will have:

• an enticing Unique Selling Proposition for the product
• defined the target market and the value of each product
• understanding of the components of a successful product
• improved knowledge of the grocery store, the product category, what their customer is trying to accomplish and where they can play a role in making the customer more successful
• understanding of the capabilities of a successful food business
• a 12 month sales and promotion plan
• a thorough understanding of how to develop a strong long-term relationship with retail customers
• know how to get the product listed at a retailer
• new confidence that will be evident when meeting with category managers

 Course Outline and Session Dates

Module 1:  Concept to Great Idea                               Full day/in person*                        October 15

Module 2: Great Idea to Viable Product                    2 hour webinar**                           October 25

Module 3: Profitable Store Visits                                 Full day/in person                          November 5

Module 4: A Food Industry Business Model             2 hour webinar                              November 15

Module 5: Developing a Sales and Profit Plan          2 hour webinar                              November 22

Module 6: Getting it Listed                                            Full day/in person                           November 29

* full days are 9 AM to 4 PM and will be held  in the Bedford Superstore Community Room, 1650 Bedford Hwy, Bedford, NS to facilitate in-store learning sessions

** webinar requirements are a computer with internet access, and a webcam/microphone

This training series is being supported by Federal and Provincial funds.

Price:  $949 + HST per participant for all six modules (regular price is $3000)

Trainers are Peter Chapman and Gary Morton from SKU Foods

Requirements and Eligibility

• Basic Microsoft Excel/Word/Power Point skills
• Nova Scotia-based agricultural producers and food and beverage processors
• There must be some Nova Scotia agricultural product in your product

Register using the button below and selecting Product and Business Development

OR  call to register: (902) 678-7722 and ask for Dianne.  Deadline to register is October 8^th.  Payment must be received by October 15, 2018.