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Pricing for Profit and Understanding Margins
Thursday, 12:00 pm to 1:00 pm
February 13, 2020
Part of the “Take Your Product to Market” webinar series
As part of Perennia’s ‘Take Your Product to Market’ webinar series, join Perennia Food Scientist Emily Page and Gary Morton of Morton Horticultural Associates for the upcoming session “Pricing for Profit and Understanding Margins” on Thursday, February 13, 2020.
One of the secrets to business success is pricing your products properly for your markets. Pricing products is probably the hardest thing for most entrepreneurs to do. When you price your products correctly you will enhance how much product you can sell, define your best target markets and position your products and business to thrive. If you get your pricing strategy wrong, you may be sealing your business’ fate right out of the gate, creating problems that you may never be able to overcome. There is no one sure strategy that fits all; every business is different. In this webinar you will explore the key factors to consider when pricing your products. This would include knowing your costs, your customer’s requirements, the difference between margins and mark-ups, the expectations of your value chain partners and setting a price that meets your business goals. Gary has helped hundreds of farm based businesses in all commodity sectors price their products for profit.