Part of the “Preparing for Retail Success” webinar series, join Perennia Food Scientist Emily Page and Peter Chapman of SKUFood for the upcoming session “Pricing for Profit 3.0 – Retail Sales.”
There are many factors that determine your success in retail. Price is certainly one of them. We will help you understand how to review your category and determine how your item can be priced right. Ultimately the retailer will decide the retail, but you can help them make the right decision for your product with good information and understand how they make the decision. We will also explore category margins to ensure you know what your customer expects for product cost, based on the right retail price.
The first part of the Pricing for Profit webinars occurred in our series earlier this year. Catch up on the session here.
Peter Chapman understands the food industry, and he works hard to figure out where it is going. Peter’s experience includes both sides of the desk. Prior to working with suppliers and launching SKUFood, Peter worked for 19 years with Canada’s largest food retailer, Loblaw. He is committed to using this experience to help producers and processors understand retailers and consumers. Peter is the author of A la cart, a supplier’s guide to retailers’ priorities and has provided food industry insights to Canadian Grocer, The Globe & Mail, Maclean’s magazine and Canada AM.