Agriculture

Event details

  • February 5, 2025
  • Wednesday, 8:30 am to 4:30 pm
  • Sarah Haight

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Digital Harvest 2025

Wednesday, 8:30 am to 4:30 pm
February 5, 2025

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Sarah Haight

shaight@perennia.ca

Digital Harvest 2025

Wednesday, 8:30 am to 4:30 pm
February 5, 2025

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Focused on bridging the gap between technology and agriculture, the conference will cover a variety of topics including social media marketing for agri-food and beverage businesses, the use of AI in marketing, content creation that resonates with local communities, and leveraging data analytics to maximize small budgets.

Experts in the field will provide insights on how to effectively use digital platforms to drive awareness, increase sales, and foster trust and loyalty in an ever-changing market.

Whether you’re a small family-owned farm or a large agri-food or beverage business, this conference will leave you with valuable strategies to help navigate the evolving digital landscape and stay competitive in the industry.

Registration is now closed

Agenda

7:30am  

REGISTRATION & BREAKFAST
8:45am 

Opening Remarks 
9:00am – 9:30am 

Serving More Than Food: Building Digital Relationships That Last

Levi Lawrence, Managing Partner, Iron House Pro
Success in the food industry goes beyond transactions—it’s about creating meaningful and lasting customer relationships. Levi will share strategies for personalized marketing, engaging interactions, and loyalty-building tactics to keep your brand top of mind long after the first sale.  
9:30am – 10:00am 

Mastering the Essentials of AI Success

Vishakha Rao, Senior Account Manager, Google
Google AI multiplies your business results by helping you drive new customer connections, build high-quality creative, and make confident decisions grounded in insights.
10:00am – 10:30am

Break
10:30am – 11:00am

Media Relations and Influencer Partnerships: A Brand Bounty

Paula Worthington, Founder, Worthington PR and Strategy
Learn how to harness the power of earned media and influencer partnerships to tell your brand’s story meaningfully. Paula will share practical tools and strategies to elevate your visibility and impact.
11:00am – 11:30am

Double Productivity by Building Custom GPTs

Robert Newcombe, President, AI-First Consulting
Supercharge your productivity and streamline your marketing efforts by building your own custom GPTs. Learn how to design your own GPT that can handle repetitive tasks, generate compelling content, or provide actionable insights so you can instead focus on strategy and growth for your business.

11:30am – 12:00pm

Crafting a Community Led Content Strategy

Christina Garnett, Chief Community Officer, HeyOrca
Drawing from our experience of building a thriving community at HeyOrca, Christina will guide you through crafting a content strategy that resonates with your audience. Learn firsthand how to create meaningful connections, elevate your brand, and empower your community.
12:00pm – 1:00pm 

Lunch 
1:00pm – 1:30pm

Workshop: Design a Community-Led Content Plan

Christina Garnett, Chief Community Officer, HeyOrca
Join HeyOrca’s Chief Community Officer Christina Garnett for a hands-on workshop to create a community-led content plan. Get practical tips, real exercises, and leave with a ready-to-use strategy!
1:30pm – 2:00pm

Mastering Social Media Engagement in a Complex Online World

Jake MacDonald, Social Media Advisor, Communications Nova Scotia (@NSGov)
Social media has changed. Comment sections are often chaotic, but those who navigate them effectively will unlock the immense power of social media engagement as a key digital tool.
2:00pm – 2:30pm

Keeping it Real 2025: No-nonsense Marketing Strategies for Real Business Results

Cait Milberry, CEO, Milberry Marketing
No fluff just results. Cait will share proven digital marketing strategies to help businesses of all sizes align marketing efforts with real sales goals and achieve measurable success.
2:30pm – 3:00pm

Break
3:00pm – 3:30pm

Harness Your Local Advantage: Sustainable Marketing Strategies to Outshine Corporate Giants

Julie Ogilvie, Digital Marketing Strategist
Local businesses have a unique edge: authentic, meaningful connections. Learn a four-step framework to map customer journeys, identify key touchpoints, create repeatable systems, and leverage automation. This session will help your local business thrive against larger competitors in 2025 and beyond.
3:30pm – 4:00pm

Closing Remarks

Speakers

Paula Worthington

President and Founder of Worthington PR and Story, Paula is a leader in Western Canada’s PR and communications scene. Her work focuses on helping brands across the country stand out with meaningful narratives. She’s also a faculty member at Mount Royal University and a member of the Entrepreneurs’ Organization.

Levi Lawrence

As Managing Partner of Iron House Pro, Levi Lawrence is an expert in using digital tools to help food brands succeed. His insights are rooted in real-world experience, offering practical approaches to connect with audiences and grow lasting customer loyalty.

Cait Milberry

With over 15 years of experience, Cait Milberry is the CEO of Milberry Marketing and a trusted strategist for brands across North America. Her results-driven, no-nonsense approach has supported industries from music and entertainment to cannabis and non-profits in achieving real impact.

Vishakha Rao

Vishakha Rao is an award-winning Senior Account Manager at Google, driving exceptional results for SMBs by utilizing AI for client success. With 9 years of experience, she’s a recognized leader and expert in Google Ads strategy, consistently exceeding expectations and sharing her knowledge through various initiatives like her podcast The Marketing Podcast on Spotify.

Robert Newcombe

Robert Newcombe, P.Eng., MBA is an Industrial Engineer, Lean Six Sigma Black Belt, and recognized across Atlantic Canada for his AI-focused leadership. In 2023, he founded AI-First Consulting with a mission to help 500 Atlantic Canadian organizations adopt AI. Since that time, Robert has delivered AI keynotes, training, and consulting for organizations such as Engineers Canada, Digital Nova Scotia, Impact Organizations of Nova Scotia and many others.

Christina Garnett

Christina Garnett has a talent for boosting customer satisfaction and fostering brand loyalty. Her expertise spans from Fortune 500 companies to small businesses. Authentic connections are her secret sauce for leaving a lasting impression on how brands and customers interact online. She can be found sharing her expertise on HubSpot Academy, Semrush Academy, On Deck’s Community Builder Program, INBOUND, and Digital Summit, as well as dozens of podcasts.

Julie Ogilvie

Julie Ogilvie is a digital marketing strategist passionate about empowering small business owners to build thriving, heart-driven brands online. With a focus on sustainable strategies and scalable systems, Julie helps entrepreneurs create marketing plans that amplify their reach, nurture genuine customer connections, and drive consistent results—all without burning out. Her approach blends creativity and strategy, making her a sought-after partner for businesses ready to grow with intention and impact.

Jake MacDonald

When Jake MacDonald jumped from journalism to marketing, he thought social media management was something you did off the side of your desk. That all changed when he started working for Trailer Park Boys, where he managed an unruly social media following in the millions. He now works for the Government of Nova Scotia, where he does the same job, using far fewer swear words.

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