Packaging for your brand – developing your on-shelf “salesperson” Part One

Part of the “Take Your Product to Market” webinar series

As part of Perennia’s ‘Take Your Product to Market’ webinar series, join Food Scientist Emily Page and Darrell Munro of Balance Creative for the upcoming session “Packaging for your brand – developing your on-shelf ‘salesperson’ Part One” on Friday, March 6, 2020.

Session Description

In this session, Darrell will answer questions like: What is a brand? What is your brand promise? How can you get better recognition for your brand and your company? He’ll cover things like brand voice, USP (unique selling proposition), competitor research analysis and developing your on-shelf “salesperson.” He’ll also cover things like anatomy of good vs. bad packaging, colour, typography, photography, printing and much more.