Project Description

Morton Horticultural Associates

Morton Horticultural Associates was formed in 1982 by R. Gary Morton to help agriculture and agri-food entrepreneurs, farmers and processors find new direction, opportunity, value and profit from what they do. Gary is a recognized authority in farm business management and the development and commercialization of value-added products. With a background in private industry, government, and as an entrepreneur, Gary has a unique insight and understanding of the issues, challenges, and opportunities an agriculture-based business faces daily. It is rare to find his level of expertise and practical business knowledge in just one person. Gary has a knack for connecting with people and simplifying even the most complex business concepts down to terms that relate and motivate clients to act. Backed by a comprehensive industry network of skilled associates and a keen interest in innovation, Morton Horticultural Associates specializes in helping clients plan for the future and build strong, sustainable businesses around opportunity with new value-added products. With Morton Horticultural Associates as your business coach and mentor, your journey from idea to viable business will be faster, and you will go further with less risk than thought was possible.